Meet Irina Novoselsky, SMM Panel’s brand-new CEO

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Today we’re thrilled to announce Irina Novoselsky as President and member of the board at SMM Panel. We asked her to share her ideas on why she’s signed up with the group:

When the war broke out in my birth country of Ukraine in 2015, like everybody, I was glued to social platforms for real-time updates, absorbing the stories and pictures of individuals impacted. That minute in time highlighted for me how critical social has become to how we live, work and understand the world.

As social has progressed into a constant engine of online culture and connectivity over the past ten years, it has also end up being an essential way for services to not simply reach their consumers but to engage with their customers in two-way conversations where relationships are forged. It has to do with individuals, culture, connection, and storytelling. That’s the heart of social media and its power; it helps individuals and organizations connect and help each other, brings awareness where it’s required, and motivates people to learn from each other, share stories and celebrate wins.

When the chance to talk to SMM Panel about the CEO role presented itself, I was excited. Social media management is a largely untapped and growing $28 billion international market opportunity, and SMM Panel is crucial in helping clients tell their stories and connect with others, all while offering significant insights to the very people it connects. Modification in this industry is continuous, which is, in part, what drew me here. I grow in change. This inflection point in SMM Panel’s journey is one I have actually seen before and provides me the chance to use my transformational experience to continue to unlock value and innovation for consumers in this currently growing business. What thrills me the most is the prospect of dealing with the group at SMM Panel to deliver what our consumers require to drive their services forward.

We have an unbelievable chance to assist numerous thousands of companies harness the power of social networks to make their companies successful, and I’m thrilled to become part of the SMM Panel group. The team is an effective principle, and I have seen what the power of working together can achieve. It’s an amazing honor to join this culture that is soaked in addition, function, and a customer-first focus. Together we will compose SMM Panel’s next chapter.

Check out the main press release revealing Irina Novoselsky’s position as CEO of SMM Panel.

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