Microsoft Announces Store Advertisements & Other Updates

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Microsoft released its newest round of marketing item updates today.

Among the leading updates is the launch of Microsoft Store Advertisements on desktop devices.

The updates to Microsoft’s marketing items include:

  • Microsoft Shop Advertisements
  • In-Market Audience Expansion
  • Responsive Browse Ads Update

Let’s dive into each upgrade and how to take advantage of each as an online marketer.

Expand Reach With Microsoft Shop Advertisements

If you’re in the app or video gaming industry, this upgrade is for you.

This brand-new format will display your ad in the Microsoft Store app on Windows 10 and 11 desktop devices.

More specifically, the advertisements will show in the Apps and Video gaming tabs in the store.

Here’s an example of what Microsoft Store advertisements will look like:

Image credit: Microsoft Ads Blog, January 2023 Some of the benefits of the brand-new Microsoft

Store ads consist of the following: Expanded discovery of your app or video game on extra devices Easy campaign setup and management within the Microsoft Advertisements platform Compatibility with the existing UET tag to track habits To begin with Microsoft Shop advertisements

  • , you’ll require to send your brand name and link store items to your
  • Microsoft Advertising account. When approved, you can start utilizing this format right away. In-Market Audiences Broaden Internationally This next Microsoft Marketing upgrade is for global advertisers. Just revealed, the In-Market audience sections broadened to new markets in the Middle East and Africa. With the growth, 71

    In-Market audiences are now available in these Middle East and African markets: Middle East Regions Saudi Arabia Yemen Algeria Azerbaijan Bahrain Egypt Iraq Israel Libya Moldova Oman Qatar Tajikistan United Arab Emirates Armenia

    Georgia Kyrgyzstan Africa Regions Ethiopia Malawi

  • Tanzania Zimbabwe Lesotho Mauritania Mauritius
  • Namibia
  • Reunion Island Seychelles Gambia Congo Guinea
  • Madagascar
  • Togo Nigeria Last Call For Expanded Text Advertisements While not a brand-new update, Microsoft reminded online marketers that January 31 is the last day
  • to develop or modify any Expanded Text Advertisement.

    Starting February 1, the just new search advertisements that

  • can be developed
  • are Responsive
  • Browse Ads. If you have existing Expanded Text Ads in your account, they will
  • continue to serve. Nevertheless, you will not have the ability to develop or modify ETAs
  • after the January 31 due date.
  • This will be no
  • surprise if
  • you’re running your Microsoft

    Search projects in tandem with Google Browse campaigns. Google was the first to formally sunset ETAs on June 30, 2022. What To Expect From Microsoft Advertisements In 2023 At the end of their January

    product upgrade, Microsoft teased a few highlights of what’s to come in the list below year.

    From the main statement, it seems that Microsoft will continue to differentiate its ad platform from Google by concentrating on the following: Regional Browse ads

    Marquee advertisements Additional vertical ads If you’re unfamiliar with vertical ads from Microsoft Advertisements, they officially debuted in September 2021. Presently, vertical advertisements are available for the following

    items: Automotive Charge card Cruises Health insurance Expert services Tours and activities It will be intriguing to hear what additional verticals Microsoft prioritizes in 2023. Stay tuned for Microsoft’s next product updates coming February 7. Featured Image: monticello/SMM Panel

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