Microsoft released its newest round of marketing item updates today.
Among the leading updates is the launch of Microsoft Store Advertisements on desktop devices.
The updates to Microsoft’s marketing items include:
- Microsoft Shop Advertisements
- In-Market Audience Expansion
- Responsive Browse Ads Update
Let’s dive into each upgrade and how to take advantage of each as an online marketer.
Expand Reach With Microsoft Shop Advertisements
If you’re in the app or video gaming industry, this upgrade is for you.
This brand-new format will display your ad in the Microsoft Store app on Windows 10 and 11 desktop devices.
More specifically, the advertisements will show in the Apps and Video gaming tabs in the store.
Here’s an example of what Microsoft Store advertisements will look like:
Image credit: Microsoft Ads Blog, January 2023 Some of the benefits of the brand-new Microsoft
Store ads consist of the following: Expanded discovery of your app or video game on extra devices Easy campaign setup and management within the Microsoft Advertisements platform Compatibility with the existing UET tag to track habits To begin with Microsoft Shop advertisements
Microsoft Advertising account. When approved, you can start utilizing this format right away. In-Market Audiences Broaden Internationally This next Microsoft Marketing upgrade is for global advertisers. Just revealed, the In-Market audience sections broadened to new markets in the Middle East and Africa. With the growth, 71
In-Market audiences are now available in these Middle East and African markets: Middle East Regions Saudi Arabia Yemen Algeria Azerbaijan Bahrain Egypt Iraq Israel Libya Moldova Oman Qatar Tajikistan United Arab Emirates Armenia
Georgia Kyrgyzstan Africa Regions Ethiopia Malawi
Starting February 1, the just new search advertisements that
Search projects in tandem with Google Browse campaigns. Google was the first to formally sunset ETAs on June 30, 2022. What To Expect From Microsoft Advertisements In 2023 At the end of their January
product upgrade, Microsoft teased a few highlights of what’s to come in the list below year.
From the main statement, it seems that Microsoft will continue to differentiate its ad platform from Google by concentrating on the following: Regional Browse ads
Marquee advertisements Additional vertical ads If you’re unfamiliar with vertical ads from Microsoft Advertisements, they officially debuted in September 2021. Presently, vertical advertisements are available for the following