Automattic Announces Blaze Ad Network Of Millions of WordPress.com & Tumblr Sites

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Automattic presented a brand-new advertisement network called Blaze which puts marketing on free WordPress.com sites and Tumblr. Marketing begins at $5/month.

Automattic is the business behind WordPress.com, WooCommerce, Akismet, Tumblr and other companies.

It was established by Matt Mullenweg, the business owner who developed the totally free WordPress open-source content management system (CMS).

Blaze Advertising Network

The marketing network was initially presented in April 2022 as a network specifically for Tumblr users to position ads on other Tumblr pages.

Automattic announced that the network is now broadened to bloggers on WordPress.com and WordPress self-hosted publishers who have the Automattic Jetpack WordPress plugin set up.

Publishers on WordPress.com will have the ability to utilize the WordPress dashboard at wordpress.com/advertising to start selecting pages to advertise.

Advertising payment is for impressions, not clicks.

Those who are utilizing the WordPress CMS can access Blaze through the Jetpack plugin.

If Jetpack isn’t already set up then it needs to be installed, either the free or exceptional version works.

Those who are utilizing Jetpack can then begin the project from the WordPress.com dashboard at https://wordpress.com/home.

From there a user browses to the Posts or the Pages screen and scrolls to choose the posts or pages for advertising, clicking a three-dot (ellipsis) menu to select the Promote with Blaze choice.

The interface permits marketers to pick the audience that will see the ads. Audience choice is segmented by what continent the ads will appear in, what type of devices will see the ads (mobile or desktop) and by what subject the ads will be shown in.

Where Blaze

Advertisements Are Shown The marketing can appear from among millions of Tumblr and totally free WordPress.com websites. Management of the Blaze ad campaign is done through the dashboard user interface at wordpress.com/advertising.

The campaigns are established by an everyday budget plan and by dates that the advertising will be revealed. Blaze ads include a title, a snippet and an image.

According to the Blaze assistance page:”Title: This appears above your image and as bolded text. You can compose a maximum of 80 characters here, use them carefully to record the audience’s attention.

Bit: A brief text description of your post that appears underneath your image. You can write an optimum of 120 characters here. We recommend utilizing this text to support your heading and give viewers more context about what they will see when they click the advertisement and get to your material.

Image: Publish an image to represent your post. You can utilize the crop tool to adjust your image’s look in the ad.”

Read the main statement by Automattic:

Introducing Blaze: A New Way to Spark Your Growth on WordPress.com

Featured image by SMM Panel/Asier Romero

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