Social Network RFP: Free Templates and Examples

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Social network RFPs (ask for propositions) are the starting locations for many successful social media strategies, campaigns, and collaborations.

Really, a social media RFP template is the starting location. Producing a fantastic RFP for social media marketing services isn’t simple, after all.

Compose something too vague, and you’ll be sorting through unhelpful applications.

Leave too many questions unanswered? You’ll spend all your time writing lengthy reactions to emails from interested vendors.

Whether you’re a company or supplier, what you leave a social media RFP depends upon what you put into it. So why not utilize a tried-tested-and-true social media RFP template to set your task or brand name off on the best foot?

Perk: Get the complimentary social media RFP design template to produce your own in minutes and find the ideal company to help you attain your goals.

What is a social media RFP?

Here’s some crucial marketing vocab for you: RFP stands for “ask for proposal.”

A social media RFP is an open require pitches, whether for a one-off job or a longer-term collective relationship. It can be put out to social media marketing companies or specific specialists.

Your RFP for social networks marketing services may do the following:

  • detail a specific project or require your company wants to address (for instance, the promo of a limited-edition line of belts for canines)
  • invites agencies, management platforms, or other vendors to pitch basic creative concepts or services for your brand as a whole

The RFP process offers a method for a business to veterinarian ideas and suppliers before devoting to a significant partnership or long-lasting contract. Why wouldn’t you wish to scope out your options before locking one down?!

A good RFP for social media management services need to provide background, describe the task and its objectives, and spell out bidder requirements.

That being stated, it’s a delicate balance between providing info and oversharing. The art of an RFP for social networks lies in providing the required quantity of information while leaving room for imagination. It deserves taking your time and doing it right, however, since the much better your RFP, the better the supplier propositions will be.

(FYI: RFPs can be used for other service requires as well. You may develop an RFP for help with a print marketing project or for manufacturing services. A social networks RFP is specifically looking for propositions in the field of social media marketing.)

What to consist of in a social media RFP

Wondering what to include in your social networks RFP?

While every RFP is various, many strong social networks RFPs include a couple of typical components. (Simply check out a few social networks RFP examples, and you’ll see these same information turning up again and again and once again.)

Your social media content must be innovative, however when it comes to social networks RFPs, it truly is best to stick to a tested structure.

Whether you want to deal with a social networks firm, digital marketing firm, or individual professional, we advise including these 10 sections (in this order!) for your next social media RFP.

1. Introduction

2. Company profile

3. Social media ecosystem

4. Project function and description

5. Obstacles

6. Key concerns

7. Bidder credentials

8. Proposal standards

9. Project timelines

10. Proposal assessment

We’ve parsed out each area so you can get a better sense of what it ought to include in your RFP for social networks services.

1. Introduction

This is your impression: a chance to offer a big-picture overview of what you’re looking for. It’s like your goal on a resume.

Offer a top-level summary of your social media RFP. This short area ought to consist of essential information such as your company name, what you’re trying to find, and your submission due date.

Here’s an example:

Fake Company, Inc., the global leader in fake companies, is searching for a fake social media awareness campaign. We are accepting proposals in response to this phony ask for proposition till [date]

2. Business profile

Time to peel back some layers and let the reader know what your brand is everything about.

Share some background on your business. Try to go beyond the boilerplate and offer info that might pertain to an RFP for social networks marketing services. This may include your:

  • Objective statement
  • Core values
  • Target clients
  • Key stakeholders
  • Competitive landscape

If including any of the above in your social networks RFP would require revealing trade tricks, note that extra information is offered upon request and/or NDA signature.

3. Social network community

In order to get great social media proposals, you have actually got to give your vendors a peek behind the drape. Knowledge is power!

Give vendors an introduction of how your company utilizes social media. Let them understand which social channels you’re most active on or which networks you’ve selected to avoid. Some other things you may point out in this area might consist of:

  • A summary of active accounts
  • Important aspects of your social marketing strategy
  • Introductions or links to past or ongoing campaigns
  • Pertinent social analytics (e.g., audience demographics, engagement, a social networks audit, etc)
  • Emphasizes from your social accounts (e.g., content that carried out well)

Discover Puerto Rico outlined its vast array of social networks accounts in its social media RFP, clarifying the distinction between their leisure audience and their organization audience.

SOURCE: Discover Puerto Rico A key reason to provide this intel in your social media RFP is to avoid repetition. Without this info, you may end up with social media proposals that are too similar to past principles, which is ultimately a waste of everybody’s time.

The much better a vendor can comprehend your social media landscape, the much better they’ll be able to deliver an effective principle.

4. Job function and description

Describe the purpose of your social networks RFP. What are you looking for? What social media objectives are you wanting to achieve? Be as specific as possible.

Some examples may include:

  • Promote awareness of a new shop opening in [place]
  • Gain new followers on a just recently launched social networks channel
  • Boost consideration for an existing product or service
  • Create more leads via specific social media channels
  • Establish your company as an idea leader
  • Share company values or initiatives with a target market
  • Run a seasonal promo or social contest

Keep in mind, social media campaigns can and should consist of numerous objectives. Each goal supplies a box for a supplier’s proposition to check off.

This RFP from SkillPlan describes the business’s main objectives and secondary objectives plainly and concisely.

SOURCE: Merx Consider using main and secondary goal categories so that it’s clear what matters most.

5. Challenges

The battle is real … real essential to show your prospective new social networks partner, that is.

The majority of companies are aware of the distinct difficulties they deal with on and off social networks, however an uninitiated third party won’t have that very same understanding.

Recognize obstructions in advance in your social media RFP so you can interact to solve or work around them.

Obstacles may include:

  • Consumer level of sensitivities (e.g., anything that would help a vendor prevent pressing recognized discomfort points)
  • Legalese (e.g., troublesome disclaimers and disclosures that often get in the way of imaginative principles)
  • Regulatory compliance (exist age or other limitations related to marketing your product?)
  • Differentiation (is it challenging to differentiate your services or product from competitors?)
  • Social network security (have you faced problems with fraudsters or hackers in the past?)

Resource and budget plan challenges might be relevant here, too. Does your business have enough staff to support needed customer support and neighborhood management? Be truthful. The best proposals might present vital services.

6. Key questions

It’s going to be tough for a vendor to supply a fantastic response when they don’t understand what you’re asking for.

That’s why it’s super common to find questions in social networks RFPs used for marketing functions. They frequently follow or are included as a subsection in Obstacles. Sometimes, they merely ask: How will your proposition address these challenges?

Consisting of questions is a method to make certain that propositions offer the solutions or responses head-on instead of dodge or skirt around them. If your business faces significant obstacles, these responses will make it simpler to assess the propositions you get.

7. Bidder certifications

Sure, there’s a possibility a young hotshot with a heart of gold is going to just crush your task, but possibilities are you’re searching for somebody who’s been there and done that. So request what you want.

The bidder credentials area of a social media RFP is where you can ask for details on why a company might be uniquely qualified to take your job on.

Experience, previous jobs, team size, and other credentials are essential factors when evaluating suppliers who answer your RFP for social media marketing services.

Consist of credentials that will make for a successful task, help you assess social media proposals, and are necessary to your business. For example, while it may not concern a social media RFP, your business might prefer B Corps.

Some things to request:

  • Details on the size of the supplier’s group
  • Evidence of social networks training and certification (SMM Panel’s social marketing education and certificate program, for instance)
  • Examples of work with past or existing clients
  • Customer reviews
  • Arise from previous projects
  • A list of employees– and their titles– who will work on the project
  • Task management technique and technique
  • Resources that will be devoted to the job
  • Anything else about the vendor and their work that is very important to you and the execution of the task

Sure, you can overlook the bidder credentials area, but you might wind up with a bunch of applications that lack the details relevant for you to decide. So include anything and everything you want to see from potential vendors.

8. Proposal standards

This is where you enter the nitty gritty: how exactly do you want this social networks RFP packaged and delivered?

This area must cover proposal submission essentials: when, what, where, and how much. Suggest the due date for submission, how proposals must be formatted, and the level of detail you require for spending plan breakdowns.

The Government of Nova Scotia gives vendors a clear overview for their propositions.

SOURCE: Nova Scotia If your company has brand standards, social networks standards, a social media style guide, or any other appropriate resources, include links or info on where vendors

can discover them. Ensure to include a point of contact too. Our social networks RFP template puts contact information in the header. However it does not matter whether you put it very first or last, so long as it’s readily available for agencies to direct questions or clarifications.

9. Job timelines

Every social media RFP ought to suggest proposal and job due dates– that’s why you won’t discover a social media RFP example without one.

In this area, provide a structured proposition schedule that vendors can follow. If your project is connected to a particular date or event, include those essential shipment dates too, however if you have actually got some versatility, it’s OK to be broad here.

A social media RFP timeline might include:

  • Due date to RSVP involvement
  • Fulfilling duration with vendors for initial discussions
  • Deadline for agencies to submit concerns
  • Proposition submission deadline
  • Finalist selection
  • Finalist discussions
  • Choice of winning proposal
  • Contract settlement period
  • When notices will be sent to bidders who were not chosen
  • Consist of a difficult deadline or target task date. If key turning point and deliverable deadlines are currently in place, that should be indicated here also.

10. Proposal examination

Just like your teacher provided you with a rubric back in your schooldays, you must provide vendors a clear set of judgment standards to work towards. How can they wow you if they do not understand what wows you?

Both you and potential vendors should understand ahead of time how their propositions will be assessed. List the requirements you will measure and how each category will be weighted or scored.

The National Institute of Urban Affairs provides a comprehensive chart describing how each application will be evaluated. Challenging? Yes. Crystal clear? Also yes.

SOURCE: National Institute of Urban Affairs Be as transparent about your company choice procedure as possible. If a rubric design template or scorecard is offered, include it here. If evaluators will supply remarks, let bidders understand whether they ought to or ought to not anticipate to get them.

Finally, show the mentioned spending plan’s role in your decision-making process. Will it be revealed to critics after they’ve scored the proposition? How will cost vs. worth be determined?

Social network RFP design template

If you skimmed over all that content, we don’t blame you– it’s a lot to take in and procedure!

That’s specifically why we developed this totally free social networks RFP example: a design template to make things simple for you.

Utilize this social media RFP design template as a beginning point, and customize it to your requirements. You’ll be able to use this to develop your own in minutes and find the best vendor to assist you accomplish your goals.

Save time handling your social networks presence with SMM Panel. From a single dashboard you can publish and schedule posts, find appropriate conversions, engage the audience, measure results, and more. Try it free today.


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